Southwest Tech has contracted with Dr. Paul Rux, Future Studies consultant, to develop a business plan to assess the need and feasibility of offering online courses, certificates, and continuing education seminars focused on Future Studies. The courses and seminars will equip individuals and organizations with field-tested concepts and techniques from the new field of Future Studies to take charge of their professional and personal futures.
When asked why he was a great hockey player, Canadian Wayne Gretzky replied, “I always skate to where the puck is going.” He calculated the future play of the puck on the ice, not based on where the puck was, but on where it was going. Individuals in business, government, education, nonprofits, and healthcare also need to calculate where their “pucks” are going to take steps today to position themselves to profit in the future.
Dr. Rux will be conducting a market analysis, reviewing the need for specific academic courses and seminars, determining how to market future studies courses, and working up financial projections. In order to accomplish these goals, he will meet with business and industry leaders, district stakeholders, and Southwest Tech staff to collect data for the business plan. Once the business plan is complete, Southwest Tech will determine the feasibility of establishing a Future Studies Institute.
Students of Future Studies will explore how focused insights and techniques can synergize with strategic planning, change management, market research, decision making, and product and service innovation. Students will apply classic tools and techniques to identify and prepare for multiple possible and probable futures in various areas and learn to analyze the driving forces. Social responsibility and ethical actions are also included.
Where are your personal and professional “pucks” going? For further information on Future Studies or to participate in the business plan interviews, please contact Dr. Paul Rux at Southwest Tech firstname.lastname@example.org or 800-362-3322 X2439.